Spoilers: For actual long-run success you will need product, team & delivery, but you can get away by starting with just presentation.

Presentation is what stops people in their tracks. It’s what gets them to circle around and come back to the aisle to read the label once more, just to make sure they saw that right. It’s what gets them excited before they really know what’s going on (this is so powerful – setting tone).

And you have to present to the right people – understand your audience and speak directly to them. If you can make a real connection with clients it will be so much more powerful in the long-run.

Spend the extra $30 for the fluorescent pink fake grass – it’ll make the booth pop!