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2021 Top Books and How I Pick What to Read

I’m reading just as much (if not more) than I was in 2020, but more importantly, what I’ve been reading has had a more thorough impact on the quality of my ideas and my outlook on life.

My Favourite Book of 2020

Nonviolent Communication (Marshall Rosenberg) Key takeaway: “What others do may be the stimulus to our feelings, but never the cause.” We need to step back and consider the language we use to convey the emotions we feel. Often we find ourselves using tropes and clichés that put the blame of our internal feelings on the…

2020 Reading Audit

Don’t get caught in the hype of thinking you need to read best-sellers or really long books. Most of the time I wouldn’t finish these books. The ones I did finish ended up near the bottom of my list. (this leads to my next point)

Tim Ferriss Marketing Case Study

Overall, it will fit into the narrative of psychedelic treatments for long-term depression with Tim as a case study. And this shouldn’t surprise anybody who follows Tim. He’s a vocal advocate and investor

#27) More Lessons from a Start-Up Culture

I convinced myself that the work I was doing was more important to get done by myself, to do it as quickly as possible and that I didn’t need to leave a record of it for others or communicate updates

The Case Against Programmatic Ads

Online advertising was intentionally created to mimic the financial markets as a profit machine. The missing piece was the commodification and abstraction of human attention, but the IAB had us covered.

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About The Buffin Man

Hi, my name is Jake Buffin, and this is my blog, The Buffin Man. Currently (end of 2020) I am the full-time one-man Marketing team for Elite Window Cleaning, but that’s far from the only hat I wear in the company.

I’m currently trying to read a book every week (any style/format: fiction, non-fiction, audiobook, kindle). I’m trying to build up a collection of curated recommendations to share the best of the best.

I want to do the same with select podcast episodes, because you can’t even trust the best podcasters all the time, and sometimes gold is struck on poor podcasting channels.

I want to make mistakes on this blog so that they can be open to the public. I’m also not trying to hide behind anything when I make predictions, reviews or criticisms. These are my thoughts and I am open to changing them, but it isn’t any fun if you don’t put anything out in the first place.

I currently live in Kingston, Ontario (Canada). I graduated from the Smith School of Business at Queen’s University (also in Kingston), but I was born and (mostly) raised in Toronto. Toronto is where most of my family and friends still live, and I consider it to be a large part of my cultural identity for some reason.

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