Success is not a one and done. Businesses never really stop because they’re based on the concept of future spending.
If the financial systems which provide the underlying framework for how businesses operate are reliant on future cash flows, then the businesses are too.
And the way to longevity isn’t “staying the path” in the sense of repeating yourself, it comes from tinkering and tweaking as you go along the way.
All of the predictive systems and models businesses use are just that – models. They don’t define reality (though they certainly help to guide it). You need to test assumptions and experiment with your results continuously, that’s the reality.
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