And vise versa. That is, salespeople are marketers. Understanding that these two teams have to work together to be the most effective at moving your revenue line is critical*.
It’s the job of marketing to build a cyclical path to and from the sales team, keeping clients year over year. It’s the job of the sales team to close out the deal in the way the customer expects it. If marketing has presented the path to purchase one way and sales has delivered it another then you are going to have clients who are confused and drop off.
This can be said of sales and manufacturing too. A product which was sold with the belief of being waterproof should definitely be waterproof, otherwise you’ll have some very unhappy clients.
So keep sales and marketing close to each other, because ground level data with clients is critical, but so is the perspective of seeing the whole customer lifetime cycle.
*That’s only a piece of the puzzle, though, running a truly great business means having all of your departments working symbiotically – thriving off of and enhancing each other.
thebuffinman.home.blog 